Digital Marketing Internship Programme
SearchGuru offers paid internships to university interns who enjoy working with people and are interested in learning more about the fundamentals of digital marketing. The general goals of the internship program include the following:
- To provide an opportunity for interns to work on meaningful online business projects under the guidance of an experienced professional;
- To provide an opportunity for interns to explore a variety of career possibilities;
- To assist SearchGuru personnel with task relating to the accomplishment of strategic goals and objectives.
Learning Modules
Assignments are determined by the needs of the departments and on the intern’s academic background, experience and interests. Generally, it includes the following but not limited to:
Module 1. Fundamental Digital Marketing & SEO Concepts
SEO is one of the most important digital marketing channels; it consists of technical and non-technical website optimisation aspects with comprehensive website quality guidelines provided by Google to ensure the website performs well and constantly attracts new visitors.
How this can benefit you: be able to develop simple websites (with or without programming skills) that functions, have features, is aesthetically appealing and also friendly to search engine bots, especially Google.
Module 2. Web Analytics Tools & Reporting
Learn how to analyze website traffic and generate basic yet insightful reports to gain more businesses online. In this process, the intern has to assist our SEO Specialists to prepare reports for clients from different industries (such as medical, university, e-commerce, banking & more) with those projects coming from Singapore, Malaysia, Hong Kong & other SEA countries. As a result, the intern will be familiarized important web marketing tools such as these listed below:
2.1. Google Analytics
Understand the fundamental aspects of Google Analytics, a comprehensive platform that is used to track website traffic performance. The platform helps digital marketers & developers to understand who, what, where, why & how visitors interact with the website.
2.2. Google Search Console
Understand the fundamentals of Google Search Console, a platform to monitor website traffic and its technical performance.
2.3. Web traffic analysis
learn how seasons and events like Hari Raya, General Election, new year, school holidays have an effect on the visitors.
How this will benefit you: Mastering the fundamental skills in using Google Analytics and Google Search Console are invaluable skills to add to your resume.
Module 3. Website Creation & SEO Ranking
Get the chance to experience how web design works by using the WordPress Content Management System CMS (prominent sites that use WordPress CMS include Bloomberg.com / bbcamerica.com & more). This simple website design concept is based on proven SEO best practices to rank for popular keywords.
How this will benefit you: Learn how to build a simple yet impressive website with WordPress CMS that is free, fast, flexible and convenient.
Module 4: Website SEO Audit & Optimisation
Identify what are the weaknesses of the website in terms of technical, keywords, content, loading speed issues and also suggest solutions to these problems.
How this will benefit you: this skill will help you understand the elements that impact website rankings on Google and its visitors.
Module 5: Market Research & Advertising Message
Master the skill of keyword research, and gain a basic understanding on search behavior, and select the right keywords to target the right market. Writing optimized advertising messages will help entice visitors to click on the site.
How this will benefit you: this skill will equip you with the fundamental concepts of writing attractive ads that will increase business leads.
Module 6: Infographic Design (For Interns with Business Studies Background)
Learn how to use amazing tools to design exceptional infographics which is helpful in branding as well as SEO.
How this will benefit you: once you’ve developed your product (be it a website or product or service), your well-designed infographics will be shared across multiple digital platforms that will aid in attracting brand awareness.
Module 7: Mini Programming & Technical Project (For Interns with an IT Background)
Customize mini programming projects that may involve HTML, CSS, jQuery and PHP coding language as well as database management, for website restoration, backup, and more.
How this will benefit you: A solid foundation in programming is an added advantage for SEO and digital marketing.
Why Join Our Internship Programme?
1.Young Techie Culture
You will be surrounded with a bunch of highly skilled specialists, developers, designers and also interns from other universities / countries.
How this will benefit you: The working culture, communication with clients, company events and more will enable you to have a more hands-on experience in the working field. You will be better prepared for the workforce and have confidence in progressing in your career.
2. Multinational & Diversity Projects
You will manage projects from different countries and verticals.
How this will benefit you: These experiences will equip you with practical knowledge and experience.
3. Malaysia, Kuala Lumpur
With a melting pot of diverse cultures and races, Malaysia is also home to gastronomical food delights that you’re bound to love. At the center of Southeast Asia, Malaysia is also known for its renown hospitality and cultural diversity.
