Since we were in a quarantine mode for months, most businesses have felt the pinch from not being able to operate in full capacity. And some businesses were not allowed to operate at all. Brands of all operation sizes were seen shifting their business model from offline to online (almost) overnight. More people are askingRead more
News & Updates
We know that organic traffic and SEO are important components of digital marketing. Google searches alone contribute to >50% of site traffic. And these searches amount to huge sets of data that can improve your digital efforts when it’s translated correctly. But how do you know if your business is making the right choices inRead more
The power of digital marketing is undeniable in today’s online landscape, and brands have to consistently stay ahead in order to stick out in this over-crowded digital space. Gone are the days where social media marketing meant hijacking trends and digital marketing was about buying a dot com domain. In order to stand out today,Read more
Over the last 4 months, SearchGuru’s SEO Manager, Siew Ling, has been mentoring a group competing in the Selangor Accelerator Programme organised by the Selangor Information Technology & E-Commerce Council (SITEC). The programme served to nurture and boost 30 local startups to be investor-ready and conversion-driven via rigorous training on funding, market expansion, and brandRead more
In celebration of International Women’s Day, Google Hong Kong held its annual Google Women Techmakers Program on 13 April 2019. SearchGuru joined this day-long event featuring speakers, panel discussions, hands-on workshops, and networking, all centred on celebrating the contributions of women in tech. Led by Emma Wong, the organiser of Google Developer Group & WomenRead more
Have you ever came across the term “PPC” in the digital industry? PPC refers to pay-per-click, an internet marketing model in which advertisers pay or are charged each time their ads are clicked. It is used to drive traffic to a particular website by displaying ads on a search engine for users to click on.Read more
It was an honour for us to send our SEO tech consultant and SearchGuru Academy trainer, JianYang Lian, to speak at MYNIC – the sole administrator for web addresses that end with .my in Malaysia — on How The Right Domain Name and Anycast Affects SEO Rankings and Your Business. This year’s MYNIC Tech SummitRead more
What are the fundamental SEO Audit Elements? A basic SEO audit is an important step before proceeding with any new website launch or migration. An SEO audit can also be conducted at any time during the lifecycle of a website. Acting as your website’s health check, SEO audits could help you discover red flags thatRead more
While SEO should be a consistent long-term strategy, there comes a time of the year when demand for certain products will soar. Businesses would often cater their paid media plans to revolve around these periods. How can your SEO strategy keep up? Doing a little research may open up opportunities for your business’ site. MappingRead more
Source: Nerdist In line with Data Privacy Day, here is a list of things you can start doing to help strengthen your personal cybersecurity. 1. Stay Off The Public Wifi “What’s the wifi password?” We’re so used to connecting to public wifi hotspots today that some of us look for the password the moment weRead more
