Jackson Lim (Certified SEO Practitioner) and Robin Chan (Senior SEO & Performance Specialist) were honoured to have been invited to speak at the FMM Business Best Practices Seminar: Search Engine Optimisation (SEO) for Prominent Online Presence on 10th January 2019 at the Royale Chulan Damansara Hotel, Petaling Jaya. Organised by The Federation of Malaysian Manufacturers (FMM), this programme is aimed at enhancing the understanding of how SEO works to improve the ranking of the corporate websites in search engines, ultimately leading to a stronger online brand presence, higher traffic and customer conversion rate.
This seminar gathered digital marketing & advertising practitioners and professionals from various prominent manufacturing industries, including Mah Sing Plastic, BOH Tea, Bata, Royal Selangor and more. Through this seminar, they were updated on the latest SEO trends and shared knowledge on the best practices and strategies to optimise B2B websites.
Here are the insider tips covered by Jackson and Robin during the seminar:
1. How to Track Search Behaviour
Search behaviour can be tracked using Google Analytics. By configuring Google Analytics snippets effectively, it allows us to understand how online data is collected and analysed. Having a good grasp of the metrics that matter the most is important when it comes to measuring the impact of SEO on business and website performance.
2. SEO Penalties and How They Work
To understand what Google algorithm is and the roles it plays in dictating search engine result quality on top of its correlation on how people search for information. In line with this, the major types of Google algorithm & penalties available, as well as the best practices were also covered to give the audience a better knowledge in steering themselves clear from the black-hat tactics employed by the unethical SEO practitioners.
3. SEO-Friendly Web Architecture
It’s vital for a website design to strike a balance of aesthetically appealing as well as technically friendly to search engines. Jackson explained in detail some major SEO-compliant practices in organising the site hierarchy, content planning, formatting images and mobile-friendliness web modules.
4. Content Marketing
As content is one of the core Google’s ranking factors, Robin revealed several competitive content strategies that are favoured by Google and users. He also shed some light on how to simplify the process of curating engaging articles by leveraging intuitive research tools such as AnswerThePublic and BuzzSumo.
5. Case Studies
Most importantly, both speakers explained the common pitfalls to avoid, especially spammy content, thin content, content cloaking and link scheming throughout the seminar. Besides, they also shared successful case studies and opportunities to tap on such as rich results, featured snippets, Google My Business listing optimisation, Accelerated Mobile Page (AMP) implementation, etc.
Jackson Lim | Manager, SEO
Jackson Lim is a certified SEO practitioner at SearchGuru, coaching a team of 20 SEO and Content Specialists. He has managed a wide range of projects of different scales and industries, including banking & finance, portals, real estate, education & properties, beauty & healthcare, and corporate businesses across the APAC region including Malaysia, Singapore and Hong Kong countries.
Jackson takes pride in providing consultation to his clients regarding the latest digital marketing strategies relevant to business needs, especially SEO and content strategies.
Robin Chan | Assistant Manager, SEO
Robin Chan joined SearchGuru in 2016 and went on to work his way through to become an SEO, Senior Specialist. During his time, he has managed to snag a multitude of award-winning projects that range from telecommunications, banking & finance, insurance, e-commerce, hotel, beauty & healthcare across the Asia Pacific region. Through his key expertise in the property & banking sector, Robin is able to provide invaluable SEO consultation to his clients and find the best digital solutions to elevate their business growth.
Wish to invite Jackson Lim or Robin Chan as a guest speaker for your digital marketing event or corporate training? Feel free to contact Sophia at email@example.com. SearchGuru also offers corporate training for digital advertising courses including basic to advanced SEO, Facebook, Google Ads and more. Browse SearchGuru Academy for more information.