SearchGuru Academy
With new features constantly rolling out online, digital marketing skills are increasingly sought after by employers and business owners today.
Take on your career in full confidence with the skills obtained from our training. All programs cover a wide spectrum of digital marketing processes conducted by senior specialists, enabling you to a complete understanding. We have limited seats for each program, and at the end of the class, you will receive a certificate of attendance from SearchGuru.
Introduction to Digital Marketing
Introduction:
Level up your digital marketing skills with our basic training program. This is a full-day training providing you with an overview of SEO, Google Ads, Facebook Ads, Programmatic and Analytics.
Discover a range of digital marketing techniques including real case studies handled by our specialists. At the end of this training, you will be familiar with the digital marketing world and ready to advance your skills in specific areas of SEO and Paid Media.
Benefits:
Gain professional’s perspectives on digital campaigns and learn what it takes to create effective campaign results. Find out how platforms such as Google Ads, DoubleClick and Google Analytics help boost your campaigns. Uncover benefits of advertising on Facebook and learn their tracking methods. Additionally, understand the fundamentals of SEO that includes the differences between White Hat and Black Hat methods for a complete grasp of digital marketing foundation.
Who is this for:
If you’re looking to advance your career or solely interested to learn all things digital marketing, this program is a great start. Our basic training is suitable for beginners, marketers, and even senior management from all fields for a better understanding of the marketing efforts that your business does.
Training Dates:
- 10 Feb 2020
- 23 Mar 2020
Topics:
- Introduction to Digital Marketing
- Digital Marketing Types and Methods
- Digital Marketing Platforms – Google Ads
- Industry Average Cost and Tracking Methods
- Introduction to Google Analytics and Programmatic – DoubleClick
- Introduction to Facebook
- Types of Facebook Advertising Platforms – Instagram
- Facebook Tracking Methods
- Benefits of Facebook Advertising
- Introduction to SEO
- SEO Ranking Factors and Terminology
- Benefits of SEO – For Online Businesses
- White Hat and Black Hat Methods
Advanced Training: SEO
Introduction
Increasing organic traffic and organic conversion numbers matter. High rankings require a great amount of man hours and effort. Here, we’re prepared to equip you with what it takes to achieve that successfully. You will not only receive fundamental and advanced SEO skills, but also the freshest updates to this industry along with tips and tricks from our experienced specialists.
Benefits:
Learn advanced SEO skills and understand how various methods work hand in hand from this training. Find out ways to track search behaviour and master different SEO tools along with advanced tracking methods. You’ll also receive the latest algorithm updates and understand high risks methods in SEO. With these topics mastered, you can confidently research, plan and execute integrated SEO campaigns along with the best tools offered online.
Who is this for:
If you’re in the SEO game, this is the right training to enhance your current skills with the latest know-how. Our advanced SEO training is also suitable for marketers in related fields to upskill your marketing proficiency with the latest SEO updates. Content writers are also encouraged to take part in this training. With a strong grasp of SEO knowledge, you’ll be able to churn out quality content compliant with SEO rules for your client or business.
Training Dates:
- 11 Feb 2020
- 24 Mar 2020
Topics:
- How to Track Search Behaviour
- How Google Algorithm Works and Ranking Factors
- How Data is Collected and Analyzed
- High Risk Methods – Black Hat
- SEO Penalties and How They Work
- SEO Tools and Advanced Tracking Methods
- Algorithm Updates and SEO News
Advanced Training: Google Ads
Introduction:
There are over 3 billion Internet users today and it’s important that your product or service gets as much exposure as possible to the right audience. This training provides you with the necessary skills to run campaigns that gives incredible ROI. Our campaign specialists are equipped with years of experience running effective ads on Google’s Display network. We’re also a Google Premier Partner where we work closely with the Google for the best campaign results. This way, you’re ensured to attain relevant Google Ads technique from this program.
Benefits:
Our advanced Google Ads training covers you with topics such as search paths, ad rank, bidding models, and more. You’ll also learn to calculate quality score and how it impacts your campaigns. On top of that, understand all about remarketing and the importance of it for the best results of your campaign. From this training, you will be able to apply the right strategies and utilise ad budget efficiently for your future campaigns.
Who is this for:
Digital marketers, this program is for you. Look forward to improving your skills in Google Ads and progress professionally as a marketer through the skills obtained from this training. If you’re in the creative industry, this would be a good skill to add in order to produce compelling ads for the Display network.
Training Dates:
- 12 Feb 2020
- 25 Mar 2020
Topics:
- Traditional vs. Digital
- Search Paths
- Bidding Models
- Average CPC’s
- SEO vs. Google Ads
- Ad Rank
- How Quality Score is Calculated
- Impact of Quality Score
- Why Remarketing
- Channel vs. Objectives
Advanced Training: Facebook Ads
Introduction:
Facebook is undoubtedly one of the leaders in social media advertising. With over 2 billion active users every month, it’s vital for brands to establish their presence and push their products to the respective audience on this platform. Marketers would need the necessary skills and the latest ad updates to produce effective campaign results. Acquire valuable skills to run ads professionally with our advanced Facebook Ads training. You’ll also gain intel on case studies that were successfully executed by our campaign specialists.
Benefits:
This training would enable you to fully understand the ins and outs of Facebook Ads. Our senior campaign specialists will cover topics such as in-depth targeting setup, in-depth campaign analysis, and more. On top of that, you will also be introduced to the common pitfalls of Facebook campaigns. As a result, you will not only be able to strategically plan and execute engaging Facebook Ads, you can also manage and maintain your campaigns within budget efficiently.
Who is this for:
Similar to our advanced Google Ads training, this program is suitable for all digital marketers. This training is also aimed at creative or social media professionals that are looking to expand their skills in the world of digital advertising.
Training Dates:
- 13 Feb 2020
- 26 Mar 2020
Topics:
- Custom Tracking
- In-depth Targeting Setup
- Creating Custom Conversion
- Custom Audience
- In–depth Campaign Analysis
- Experiment Testing
- Standard Event Tracking
- Lookalike Audience
- A/B Testing
- Common Pitfalls
In-House Training
Introduction:
Deciding between external training or in-house training for your employees is not an easy task, especially with several factors such as cost, time and place to consider.
With convenience and practicality in mind, we are offering in-house training that’s fully customisable based on your requirements.
Benefits:
Our in-house training allows you to:
- Customise training materials based on your needs.
- Choose an experienced trainer of your choice.
- Set the training time and date according to your convenience.
- Conduct the training at your workplace or a location of your choice.
By providing in-house training for your employees, it can help save travelling time and costs. Participants can also learn at the comfort of their workplace.
Training materials are also carefully-tailored by our experienced trainers to make sure that it’s relevant and specific to your needs.
Who is this for:
This is best for large groups of more than 6 participants with the flexibility of conducting training at their preferred time and place.
How We Are Different
Our trainers are senior campaign managers that have real hands-on experience across hundreds of campaigns, verticals, and countries. They will be sharing tried and tested methods, processes, tools and more, and delivered through a combination of lectures, case studies, demonstrations, and hands-on workshops.
As a Google Premier Partner with over 20 specialists and Facebook Blueprint-certified professionals, rest assured to update and upskill your digital marketing knowledge with our experts.
Ready to be the next digital marketing master? Sign up now. Alternatively, contact Sophia at sophia@searchguru.co for enquiries.
