As the saying goes, “the proof is in the pudding”.
At SearchGuru, we make sure that we plan and blend the best of concoctions to not only satisfy our clients’ performance marketing needs but also exceed them.
We share with you some of our more prominent works that made waves across the industry, and further reinstated our clients to trust us with their marketing dollars.
Region / Country: Southeast Asia
Client since: 2014
Originally established in 2012 as MyTeksi in Malaysia, GRAB became Southeast Asia’s largest ride-hailing & taxi platform with over 350,000 registered drivers across Malaysia, Singapore, Indonesia, Philippines, Thailand and Vietnam.
SearchGuru has been GRAB’s performance marketing agency of choice from the very beginning, from its humble start-up years to now commanding a ridership figure in excess of 19million annually.
Objective :
Increase brand awareness, app downloads, and establish Grab as the market leader in public transportation.
Results:
Garnered more than 20 million app downloads and users across all markets as well as becoming the leading public transport app in respective countries.
Region / Country: Hong Kong
Client since: 2016
What started off as a Hong Kong based service apartment company in 2002, Ovolo Hotels has since expanded into the hotel & hospitality industry, with eight properties across Hong Kong and Australia.
With the ever-growing online travel agency market that drives consumers to make bookings via third party applications and websites, Ovolo turned to SearchGuru Hong Kong to help formulate a campaign that will drive bookings back to its own domain.
Objective :
Drive online traffic, increase click-through rates, and ultimately increase direct hotel bookings for Ovolo Hotels.
Results:
Obtained a 20% average increase in traffic, 3% average conversion rate and substantially increased average ROI.
Region / Country: Malaysia
Client since: 2017
2016 saw CASE Construction, one of the biggest producers of construction and agricultural equipment in USA, partnered Malaysian construction conglomerate Sunway to market and sell its 39 full-line range of machineries.
CASE took on a challenge to engage businesses via an end-consumer oriented platform.
SearchGuru was selected as its agency of choice to develop monthly social content calendars as well as ads on both Facebook and via Google AdWords.
Objective :
Increase brand and product awareness to construction businesses and machinery operators as well as drive product inquiry leads to Sunway Enterprise’s sales team.
Results:
Achieved 5.4% clickthrough rate and 7.55% conversion rate within the first month of campaign. Obtained high reach through first twelve CASE’s Facebook page posts and large amount of quality email enquiries within the first month.
Region / Country: Southeast Asia – Hong Kong
Client since: 2016
Fitness First is one of the world’s biggest fitness and gynasium chain leaders, with presence in over 16 countries. The fitness centres are equipped with the most advanced fitness machines, with highly-qualified trainers offering personal advice and training regimes to their customers.
Lately, however, big name fitness centres have taken a battering while smaller fitness studios in the city are doing better, particularly in Hong Kong. Fitness First’s goal was to ultimately drive more membership sign ups.
Objective :
Encourage footfall to Fitness First centres and drive membership sign ups.
Results:
Gained 50% increase in clicks, 3% average increase in clickthrough rate, 43% increase in conversion rate, 12% decrease in cost-per-click, and 40% decrease in cost-per-acquisition.
Region / Country: Malaysia & Indonesia
Client since: 2016
Carsome is Southeast Asia’s largest online car-selling platform, with a strength of over 600 used-car dealers under its network in Malaysia alone. Customers get to watch live-bidding auctions as dealers try to outbid each other in buying the customer’s vehicles, where the process being completely free-of-charge.
Carsome had been receiving lukewarm response from the Malay segment due to low visibility and awareness. SearchGuru was approached to develop a Malay-targeted campaign idea, in conjuction with the Aidilfitri festive season.
Objective :
Increase brand and service awareness of Carsome among targeted audience, specifically towards Malay-ethnic group.
Results:
Obtained 690,000 organic video views to date with close to 1,000 shares online and over 4,500 post likes.
